Every website has a purpose. utmost businesses use their website to convert the business to guests but there are other purposes for a website. In this composition, we’ll dive into coming up with the right purpose for your website.

When it comes to the thing or purpose of a website, there’s no one size fits each. We’ll share 3 main purposes of a website but also we’ll dive into how these shift depending on the type of website you’re designing for. Let’s dive into the main purposes of a website and how you can concentrate on one for your coming website.

The 3 main purposes of a website

Generally, we can classify the purpose of utmost websites into 3 sections mindfulness, deals, and information.

The 3 main purposes of a website

1. mindfulness

What do we mean by mindfulness? perhaps you’re creating a website for a new brand and you want to partake in long-form written content in the form of a blog. By writing and participating in blog posts, you’re creating mindfulness on a particular topic. However, if you want to produce content on the Internet that generates mindfulness, how can you get people to find you online?


2. Deals and conversion

One of the most common purposes of a website is to induce business and deals. This is generally most suited for a business website that’s dealing with a product or service. There are numerous ways to go about generating business in expedients of bringing in deals for your business, similar to creating tubes with specific wharf runners, dispatch option attractions, and nurturing through a dispatch series. But creating instructional content on your assiduity will help bring in and attract the right type of client.


3. Information

Another purpose for a website is simply to partake information. suppose about Wikipedia, a wordbook or gloss, or a news point. Each one of these website types shares a cornucopia of information on an ongoing base. . This could also be a curated blog. For illustration, there are numerous design blogs out there( including yours truly, Flux) that produce content within a kidney to help specific followership, in this case, contrivers.


 Website purpose varies across website types:

We bandied three general purposes or pretensions for a website but now we need to understand that there are different types of websites and how these pretensions will vary greatly across website orders.


A portfolio or particular website


illustration of a portfolio or particular website( Source Dann Petty)

will most probably have the purpose of mindfulness. You want to partake with the world in what you do( this is the visual portfolio portion) and how you can help( this is why you want to induce mindfulness). The thing about a design portfolio website might be to get hired as a developer at a company or for guests to reach out to you for website design, or illustration. In this case, the purpose of your website is to induce mindfulness and lead to the action of people reaching out to communicate with you.


-Business websites

illustration of a business website(

Business websites are devoted websites where a business can partake in what they offer, awards and accolades, past exemplifications of work, client witnesses, and dive into specifics on their services and immolations.

The purpose of these website types is mindfulness as well as deals and conversion. However, the stylish way to do so is to produce a website and induce business to it with searchable content or paid advertisements pointing to landing runners that convert, If a business wants to grow its client base. utmost businesses these days have a website, it’s the stylish way for people around the world to find and work with you, else, you’re limited to guests located near you geographically.


Blog websites

illustration of a blog website

The main purpose of blog websites is to partake information. They may want to induce mindfulness, business, and deals if they have an affiliated business but utmost of the time it’s a website devoted to participating in written and visual content on a given niche.


Ecommerce websites

An eCommerce website(

 Some businesses have both physical store locales and shops as well as eCommerce websites to reach a larger client base. When your client lives on the internet, you have a horizonless quantum of implicit guests you can reach. They may have a secondary thing of generating mindfulness on the business or product but the sole purpose is to deal with it.

-Social media websites

These types of websites are a little tougher to classify, in some ways they gauge all three purposes. Since a stoner is creating and participating in the content on these spots, each one of those druggies may have their purpose for the “ micro ” point they’re creating.

Pinterest, for illustration, leans toward an instructional purpose for its social media point. They’re hunting machines. You can search for specific content, perhaps “ healthy regale fashions ”, and you’re met with thousands of legs pointing you to fashions from other blogs and websites. still, businesses can also produce legs that drive mindfulness and business to their product in expedients of leading to a trade. So in this sense, social media spots might have multiple purposes of mindfulness, deals, and information.

Know the object of your website before designing it:

As a web developer, you might be wondering if you need to know the purpose of your website before you design it. You could design a website and fill it with content without ever considering the purpose or thing but you would be at a huge disadvantage. Taking the time to suppose about the purpose of your website, what the main thing is, and how you’ll measure success will help you produce a better website from the launch.

Ask the customer for the thing on the website

Ask the customer, what’s the thing for this website?

Ask the customer, what’s the thing for this website?

When designing a website for a customer, this is a question you should ask in the discovery phase, before any design takes place. Knowing the thing for the customer’s business website from the launch will help you make informed design opinions. For illustration, if the thing is to drive business to a free or low-cost trial of a product, you would need to design a simple wharf runner experience and test conversion to achieve stylish results.

How will you measure success?

Another important thing to consider, once you’ve narrowed in a website thing, is how will you measure success. For illustration, if the customer’s thing is to increase business to their website, get specific with figures. perhaps you want to aim to increase business by 10 within a certain quantum of time. How will you increase business, by creating searchable content and/ or paid advertising? How important time and coffers do you want to devote to these strategies to achieve the thing and consider it a success?

They are further exemplifications of how to measure success with specific criteria.

-Increase business

-Increase organic hunt business by X

-Increase paid business by X

-Increase business from dispatch marketing by X

-Increase engagement

-drop brio rate by X

-Increase runners visited per session by X

-Increase dispatch subscribers

-Increase dispatch signups by X

The increase conversion rate for dispatch signups by X






















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